Liquid Death and Dr. Squatch Are Releasing a Limited-Edition Soap

Liquid Death has long been known for its zany marketing tactics and unique partnerships. I mean, come on, it’s a water company called “Liquid Death,” what do you expect? And on Friday, the company announced that it’s right back at it with its new collaboration with Dr. Squatch, an equally out there (in the best way possible) soap company, for a brand-new product. 

The companies shared in an announcement provided to Food & Wine that they are teaming up to launch a limited-edition Dirt Murderer — the first soap made “for hard-working psychos crafted with actual Liquid Death Mountain Water in each bricc.” It added, “The Liquid Death-infused natural soap is made to clean the dirtiest bodies and leave them smelling as fresh as a mountain lake.” 

As for actual specifics, a spokesperson noted that The Dirt Murderer is formulated with Liquid Death Mountain Water, Dead Sea Salt, and coconut oil, and includes scents of eucalyptus, juniper, and cedarwood that will leave you smelling great and will wash away all the day’s dirt, sweat, and “blood.” 

To celebrate the launch, Dr. Squatch & Liquid Death are also releasing their first-ever “sexy soap ad,” which stars a “ripped horror-movie-style killer getting sudsed up with the new Dirt Murderer. Because, let’s face it, psychos like this are sadly under-represented in advertising.”  

The soap will be available exclusively on Dr.Squatch.com in a 3-pack for $24 or individual bars for $8. And, again, if you think this is the wildest thing Liquid Death has done, just remember that this company also launched and sold a cold plunge that “lets you submerge in a spine-tingling, full-body freeze, perfect for those who live life on the edge,” and even teamed up with Yeti to sell a life-sized coffin-shaped cooler, which was ultimately auctioned off for more than $68,000. 

And, let’s not forget, it also ran a giveaway for an actual, for real, serious fighter jet, which came with a “top speed of almost 470 mph, nearly 3,800 lbs of thrust.” Granted, the giveaway allowed the winner to choose from the actual jet or just a “briefcase with $250,000 instead.” But still. They did it. And they’ll likely have a new absolutely outlandish thing for us to love again soon.