7 Amalfi Coast Shopping Picks to Pack in Your Suitcase

Lately, it feels like whenever I open Instagram, someone is enjoying pasta with a view or taking a dip in the Mediterranean, Positano’s colourful buildings clinging to the cliffside behind them. The Amalfi Coast is a popular destination at this time of year, boasting romantic restaurants and stunning scenery. So, it’s no surprise that visitors want to dress the part, curating the perfect photogenic wardrobe that is unlikely to fit in a carry-on.

If you’re in this situation, a word of advice: before you start stuffing twenty different sundresses into your suitcase, focus on the core pieces you know you’ll reach for repeatedly. While a cascading maxi dress with dramatic puffed sleeves might look great on your IG grid, it’s not necessarily the best use of your luggage space. Struggling to identify these feel-good items? Don’t fret, because we’ve selected seven chic and practical pieces we promise you’ll love wearing for early morning beach trips, balmy Sorrento evenings and everything in between.

1. Linen Shirt

Style Notes: Wherever you’re jetting off to this summer—or even if you’re staying local—a linen shirt is a non-negotiable. Trust us, it doesn’t get much more effortless than this.

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2. Simple Bikini

Style Notes: You’ll likely spend a good chunk of your Amalfi Coast holiday by the sea (or in it), so bring along a bikini you’ll be happy wearing non-stop. Generally, loud prints or bold colours have a shorter lifespan than minimal, neutral-hued sets.

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3. White Dress

Style Notes: A romantic setting calls for a romantic outfit. Enter the white cotton dress, an easy throw-on piece that exudes Italian elegance. Be warned, though: pizza sauce will stain, so maybe change before dinner.

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4. Raffia Accessories

(Image credit: @jeannine.roxas)

Style Notes: Add a touch of raffia to any outfit to give it the holiday treatment, be it a hat, bag or sandals.

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5. Denim Shorts

Style Notes: Don’t be fooled into thinking denim shorts are boring just because they’ve been around for decades—2024 has proved just how current this staple can look, especially if you opt for a longline pair.