Final month, India obtained its first two Apple retail shops when the tech large’s CEO Tim Cook dinner himself got here to launch them on April 18 and 20.
Two Of India’s Apple Followers Meet Tim Cook dinner
Reuters
Whereas hundreds of individuals attended the star-studded retailer launches, two of Apple’s Indian followers had a fortunate day as they obtained to satisfy and have a dialog with Tim Cook dinner. 52-year-old Sajid Moinuddin and 30-year-old Purav Mehta share how their dialog with the Apple CEO went.
Mumbai-based Purav Mehta, who works at a job portal, is a hardcore Apple fan and presently owns 29 Apple merchandise.
indiatimes
“I’ve a MacBook, iPod, iPad, AppleTV, iPhone, Apple Watch, AirPods and a HomePod. Moreover, if I rely equipment like MagSafe chargers and their circumstances and watch straps, I personal 35-plus merchandise. Amongst them iPhone 3GS is the oldest. Apple has launched 26 fashions of the iPhone until the 14 collection and of those, I’ve used about 13 or so personally (holding some, traded in some),” he mentioned, as per the Forbes India report.
No marvel then that he camped outdoors the Apple BKC retailer for 15 hours, ready to be the primary buyer to stroll in when Apple opened its first retailer in India on April 18.
“I used to be the primary in line and after I reached nearer to Mr Cook dinner, I noticed him placing his arms up for a excessive 5 after which I shook arms with him and politely informed him I’m a giant fan of Apple, him and Steve Jobs,” recollects the 30-year-old. “I thanked him for this chance to have the ability to expertise the Apple Retailer in India, and in return he mentioned, ‘No, I thanks for coming and attending the opening’,” provides Mehta, who additionally carried his iPod Contact (fifth Gen)—manufactured by Apple in September 2013—and obtained it signed by Tim Cook dinner and Apple’s head of retail Deirdre O’Brien. Mehta purchased the iPod from an internet market for round Rs 12,000 nearly a decade in the past and counts it amongst his invaluable possessions.
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One other Apple Fan Who Stole The Limelight At Retailer Launch
On the Apple retailer opening, one other Apple fan stole the highlight: 52-year-old Sajid Moinuddin. He stunned Tim Cook dinner by strolling in carrying a classic Macintosh SE, which was launched in 1987. “Oh my God, you continue to have this!” Cook dinner informed Moinuddin, who had been ready outdoors the shop since six within the morning, fastidiously holding the eight-kilo pc.
ians
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Each Cook dinner and O’Brien autographed it, with the latter recollecting that she began her profession with Apple, scheduling the manufacturing strains for early Mac merchandise, because the report talked about.
“I don’t discard Apple merchandise; I protect them like souvenirs,” mentioned Goregaon resident Moinuddin, who’s head of design, web merchandise, and companies, Sigmoid Frogs. He picked up the Mac in 1994 when he was working for an advert company in Dubai, and the corporate was on the verge of discarding it as a result of it was not working. Moinuddin has preserved the entire set, together with the keyboard and mouse. “It’s one in every of my priceless possessions,” he mentioned, including that apart from iPhones, he has additionally preserved six iMacs and floppy disks, and presently makes use of the Apple Watch, MacBook Professional, Apple TV, and AirPods.
Professionally too, he mentioned he prefers designing solely on Apple merchandise due to the show, readability, and color high quality.“The pleasure you get utilizing and dealing with Apple merchandise is actually good. There’s an emotional bond with Apple merchandise. Home windows doesn’t provide something like that,” he mentioned.
Apple’s Model Loyalty Stays Sturdy
Since its inception in 1976, it’s definitely the model loyalty that Apple has constructed over time the place prospects are usually not simply enthusiastic but in addition enthusiastic about its merchandise, regardless that they’re priced larger than its rivals.
forbes
As per the report, Apple’s buyer satisfaction and model loyalty have been rising over time. In line with NPS benchmarks, Apple’s Web Promoter Rating (NPS) in 2022 was 72, considerably larger than the typical NPS rating of different manufacturers. NPS is a manner of measuring buyer satisfaction, and a NPS of 30–60 is an indicator of nice manufacturers with loads of happy and dependable prospects, whereas something above 70 is taken into account glorious.
In line with the Finest World Manufacturers 2022 report by worldwide model consultancy agency Interbrand, Apple was voted the most effective international model for the tenth consecutive 12 months. With an 18 % improve in model worth, Apple remained on the high of the charts.
One of many largest causes for Apple’s model loyalty and buyer satisfaction—for preferring iOS over Android—is the safety, privateness, and velocity provided by Apple merchandise. “iOS has been sooner [at integration] in comparison with Android. Since Apple designs its personal silicon chips, it affords seamless integration of {hardware} and software program, offering a whole ecosystem expertise and assurance of multi-year OS updates,” mentioned Mehta.
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