Valentine’s Day Beauty Gifts From Bloomingdale’s

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What makes the ultimate Valentine's Day gift? Like a present selected for other celebrations, the item must be delightful, useful, and something that someone wouldn't think —or indulge — to buy for themselves. But for a holiday centered around love (be it romantic, familial, or the love you share for a work wife or bestie) there's another factor that comes into play: intimacy. And what's more personal than giving the gift of beauty? Here, history and connection are required: one must know their loved one's favorite (and most adverse) scent memories, the texture of moisturizer that makes a person feel like a million bucks when getting ready for bed, and exactly how a makeup product can bring new ease or glamour to a specific lifestyle.

So forget jewelry. Nevermind lingerie. Giving an upgrade in personal care is the real litmus test for how well you know a loved one. Ahead, find 15 ways to infuse a little luxury into the lives of your nearest and dearest with skin care, makeup, and fragrances from Bloomingdale's that not only say, “I love you,” but “I truly see you, beautiful!” (And do it all while giving yourself a little something too: from Feb. 6 to Feb. 10, Bloomingdale's Loyalists will earn a $25 reward card — that's 5,000 Beauty Power Points — for every $150 spent on almost any beauty purchase.) Ain't love grand?