UK shopper confidence improved in March on the again of higher financial forecasts, however folks’s outlook on their very own funds worsened, based on information revealed on Friday.
Analysis group GfK mentioned its index of shopper confidence, a intently watched measure of how folks view their private funds and wider financial prospects, had risen this month by two factors to -36.
The studying was the very best since March 2022 and in step with analyst forecasts, nevertheless it remained effectively under zero, indicating an total decline in confidence.
Respondents to the survey, which ran between March 1 and 14, had been extra optimistic concerning the yr forward, with the sub-index measuring their common outlook on the long run financial scenario rising by 3 factors to -40.
However Joe Staton, shopper technique director at GfK, mentioned the general enchancment masked “persevering with issues amongst shoppers about their private monetary scenario”.
Respondents’ forecast for his or her private funds within the subsequent yr fell three factors to -21, pointing to the truth that “wages usually are not maintaining with rising costs and the price of residing disaster stays a stark actuality for many”, mentioned Staton.
General, shopper confidence in March was 5 factors decrease than in the identical month in 2022, as hovering vitality payments, greater rates of interest and meals costs squeezed family budgets over the previous yr.
The GfK information adopted affirmation on Wednesday from the Workplace for Nationwide Statistics that shopper value inflation rose to 10.4 per cent in February, up from 10.1 per cent in January.
The surprising uptick in inflation has strengthened fears that value rises are more and more being pushed by home pressures within the companies sector, which are typically extra persistent than the exterior shock of excessive vitality costs.
“Simply having sufficient cash to stay proper and pay the payments stays the primary concern for shoppers throughout the UK,” mentioned Staton.
However, GfK famous that customers in March reported a slight uptick of their willingness to make costly purchases, in addition to within the chance that they’d put cash into financial savings accounts.
Ashley Webb, UK economist at Capital Economics, a analysis firm, mentioned that “regardless that actual family incomes have been eroded resulting from excessive inflation, households seem to have supported their actual spending through the use of their pandemic financial savings”. She added that resilience within the labour market had additionally lifted shopper morale.
The survey comes a day after the Financial institution of England raised rates of interest by 0.25 proportion factors to 4.25 per cent, marking the central financial institution’s eleventh consecutive enhance since December 2021 in response to excessive inflation.
Webb mentioned that whereas additional rises within the base fee had been “more likely to weigh on shopper confidence, we don’t anticipate rates of interest to rise a lot farther from right here.
“As a substitute, we anticipate the easing in inflation and the resultant increase in actual family incomes will help shopper confidence this yr.”
