Take a look around you. Someone, somewhere will no doubt be wearing a pair of jeans—perhaps it’s even you, right this very moment. I, for one, live in my jeans. I own a trusty Levi’s 501 pair which I reach for time and time again. They fit like the dream and are so soft and comfortable. The light wash has faded in a subtle way, giving them a chic but lived-in feel. I could never part with them.
Denim jeans are a staple in any person’s wardrobe at any given time. From classic light blues, to rich indigos and every variation of cut, style and silhouette under the sun, you will be hard pressed to not see them everywhere you turn. They transcend seasons and eras. I would even argue to say that they pass for a neutral—pair with any colour and they just work. This is why they are the foundation piece in the wardrobes for many celebrities off-duty. From Rihanna to Suki Waterhouse, Lila Moss to Sienna Miller, stylish women know how to rock them.
So what does denim look like in 2025, I hear you say? I’ve gathered my sources and identified some key trends that the style pack are wearing now. If you want to get ahead, read on shop these styles today.
1. FRESH WHITE JEANS
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Style notes: White denim is always a good idea. Style it like Sienna with some tough leather accessories and black tones to let it do the talking. A masterclass in spring dressing from the queen of boho-chic.
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Go super wide, just like Sienna.
Massimo Dutti
Cotton Blend High-Waist Straight-Leg Jeans
Keep on the straight and narrow with this pair from Massimo Dutti.
M&S Collection
High Waisted Cropped Slim Fit Jeans
A little bit cropped, and oh so French looking.
Mint Velvet
White Workable Wide Jeans
A subtle wide-leg option from Mint Velvet. Pair with boots to toughen them up.
2. WASHED BLACK JEANS
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Style notes: Lila has perfected the art of monochromatic dressing. A rich mix of black, heather grey and washed-out moody tones looks chic and thoughtful. Her wide-leg off-black jeans are great for day-to-day elegance.
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ZARA
Trf Mid-Waist Baggy Balloon Jeans
Give the balloon jean trend a go in this washed black hue.
H&M
Super Baggy Low Jeans
I love the paper-bag effect to these jeans. Super grungy but modern.
COS
Facade Straight-Leg Jeans
A softer wash, these straight-leg ones from COS look way more expensive than they are.
hush
Cordelia Barrel Leg Jeans
Hush does great denim. And at a purse-friendly price.
3. BIG AND BLUE
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Style notes: This is surprisingly a more tame look from the usual stylings of Rihanna. Is she in her quiet luxury era? Either way, I am loving how she has paired these big blue jeans with a burgundy heel, top and lip combo. Ultra chic and understated.
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Agolde
Low Curve Mid-Rise Barrel-Leg Jeans
AGOLDE are downright denim experts. Trust me.
CITIZENS OF HUMANITY
Horseshoe Exaggerated Barrel-Leg Denim Jeans
These have been blowing up on social media. Believe the hype.
GUCCI
Mid-Rise Wide-Leg Jeans
I love how exaggerated these jeans are from GUCCI. Super luxurious.
MOTHER
The Hustler Roller Sneak Heirloom
MOTHER got the memo with these Hustler jeans.
4. STRAIGHT CUT AND INDIGO
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Style notes: Suki Waterhouse never steps a foot wrong, even when she is off-duty. Her straight-cut indigo jeans give me '70s vibes paired with the shaggy coat and sunglasses. Simple yet elevated—an easy look to replicate.
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MANGO
Danila Wideleg Rinse-Wash Jeans – Women | Mango United Kingdom
Mango always delivers on denim. Add these to your rotation quick sharp.
COS
Column Straight-Leg Jeans
I have these and can attest to how gorgeous they are in real life.
Damson Madder
Italian Selvedge Sylvie Jeans With Turn Up
A great selvedge turn-up style from Damson Madder.
M&S Collection
Sienna Straight Leg Jeans
Super simple and chic, await for the complements to roll in on these.
5. VINTAGE WASHES
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Style notes: These jeans are totally it for me. Featuring a high rise, hems hitting the floor, a generous yet straight cut with a deep vintage-style wash. Utter perfection from Selena, further exaggerated by her black blazer, Khaite belt and pointed pumps.
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KHAITE
Danielle Stretch High-Rise Slim-Leg Jeans
KHAITE have entered the denim chat in a big way with these Danielle jeans.
Citizens Of Humanity
Annina High Rise Wide Leg
A fashion editor's favourite, Citizens Of Humanity have mastered the art of denim.
Super luxe and well worth the investment. The Otis jeans from Nili Lotan are denim perfection.
SLVRLAKE
Sophie Long Mid-Rise Straight-Leg Organic Jeans
The cool girls know SLVRLAKE make some of the best jeans in the world.
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