- The rebranded McDonald’s in Russia bought a document 120,000 burgers on its opening day, its CEO mentioned.
- McDonald’s bought its Russian enterprise in Could and has been rebranded as “Vkusno & tochka.”
- Vkusno & tochka’s proprietor is planning to open 1,000 eating places in below 5 years.
- For extra tales go to Enterprise Insider.
The brand new, rebranded McDonald’s in Russia seems to be off to a roaring begin: The chain bought a document 120,000 burgers on its opening day, the chain’s CEO informed Reuters.
“Now we have by no means seen such each day turnover in the entire time McDonald’s has labored in Russia,” Oleg Paroev informed Reuters in an unique interview revealed on Tuesday. Paroev was the previous CEO of McDonald’s Russia.
McDonald’s exited the Russian market in Could after 32 years within the nation, citing “the humanitarian disaster brought on by the battle in Ukraine, and the precipitating unpredictable working atmosphere.” The US fast-food chain bought the Russian enterprise to native licensee and businessman Alexander Govor, and it reopened on June 12 below the brand new title “Vkusno & tochka,” which interprets to “tasty and that is it.” A complete of 15 rebranded retailers opened in and round Moscow on June 12, with one other 35 opening the following day, in keeping with Reuters.
Photographs from Vkusno & tochka’s opening in Russia earlier this month present eating places filled with diners.
The rebranded McDonald’s eating places function superficial modifications restricted to indicators, logos, and uniforms, Insider’s Mary Meisenzahl reported on June 15. A lot of the gadgets on the brand new menu are nonetheless comprised of substances and gear that the US fast-food chain used. Nevertheless, Large Macs and McFlurrys are unavailable.
Vkusno & tochka goals to open 1,000 shops throughout Russia in 4 to 5 years — up from 850 below the McDonald’s model, Paroev informed Reuters. He’s additionally wanting to open Vkusno & tochka at new areas, however faces challenges in sourcing substances and new suppliers as “a big share” of merchandise are imported, he informed the information company.
Russia has been hit with sweeping sanctions over its invasion of Ukraine, leading to shortages from auto elements to bogs and new Hollywood releases.