The Chanel 25 Handbag is the Fashion Person’s New Favourite Beach Bag

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Normally, when I’m packing a bag for a beach day or a festival, I reach for one of my most beloved (read: battered) totes—the kind that wouldn’t flinch at a new stain and wouldn’t make me feel guilty if it came back mildly deformed. In no world would I consider bringing a designer bag with a price tag hovering around the £5,000 mark. But, it seems, I’m in the minority.

The style set’s latest go-to for every kind of outing is none other than the Chanel 25 handbag. Taking the trending tote out for a day of dancing, Charli XCX, made the surprisingly strong case for the Chanel 25 as a festival staple during her Coachella stint earlier this year. While “festival-friendly” and “Chanel” aren’t words I’d naturally string together, the pocket-heavy, slouchy silhouette of the 25 has a sort of utilitarian energy that somehow sees it work.

And it’s not just turning up at festivals. I’ve now spotted this unexpectedly practical tote during stints on some of the chicest beaches. With multiple exterior pockets and a roomy interior that comfortably fits all your seaside non-negotiables, it’s not entirely shocking that this tote is finding its way to the shore.

Influencer @mv.tiangue wears a blue Chanel handbag with a white polkadot skirt, black trainers and a polkadot bikini.

What is surprising, however, is how quickly it’s become a daily staple. Debuted in Chanel’s spring/summer 2025 show in Paris, the newly-released tote little more laid-back than Chanel’s more structured classics, the Chanel 25 has a sturdier, throw-it-on-and-go energy that speaks to our current era of elevated ease.

Influencer @rubylyn_ wears the Chanel 25 Handbag in blue denim with a linen pencil skirt and striped t-shirt.

As for price? The medium design will set you back around £5,000, while the smaller version rings in at £4,560. The large is priced on request, seeing the design come in a touch under some of its more formal sisters.