Brand

Business

Two Californians sued Hermès because they weren’t allowed to buy Birkin bags—even though one of them already spent ‘tens of thousands of dollars’ on the brand

A Birkin bag is the ultimate status symbol—one that money alone can’t buy. The notoriously exclusive process of acquiring the…

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Food & Drink

Boston Beer brings Truly into tequila soda to help revive brand

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:…

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Fashion

Aupen Is The Affordable Handbag Brand Celebrities Love

The relatively new accessories label launched in October 2022 and, as it stands, currently has around 49k followers on Instagram.…

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Food & Drink

How Bubly aims to shake up sparkling water with new Burst brand extension

It’s been nearly a decade since National Beverage Corp.’s LaCroix ignited a consumer craze around sparkling water, spurring a rush…

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Fashion

This Brand Has the Best-Smelling Laundry Detergent

I love making every aspect of my life as beautiful and enjoyable as possible—even the mundane things like doing laundry.…

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Fashion

My Aesthetic Is “Moody Parisian”—the Luxe Makeup Brand I Use to Achieve It

As a beauty editor, it’s tempting to associate different cities with their distinct (and admittedly stereotypical) beauty aesthetics. For example,…

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Lifestyle

Blind Fashion Designer Natalie Trevonne’s Clothing Brand NYI

POPSUGAR Photography | Sarah WasilakPOPSUGAR Photography | Sarah Wasilak When I first met Natalie Trevonne, she was working in consulting…

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Fashion

3 NYC Editors Can’t Stop Talking About This British Brand

Some brands just have a cool-girl vibe. Sleek tailoring, luxe fabrics, and streamlined silhouettes are usually the key components to…

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Business

Coca-Cola among suitors for healthy soda brand Poppi – report

Eugene Gologursky/Getty Images Entertainment Coca-Cola (NYSE:KO) is pursuing a purchase of healthy soda brand Poppi. The beverage giant is just…

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Business

Lunar Hard Seltzer’s founders quit their 6-figure jobs to start a multimillion-dollar brand selling out at Trader Joe’s

On the first day of the fall 2009 semester, dozens of University of Virginia students trickled into a lecture hall…

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