Supreme and Nike have been collaborating for 20 years. Amongst their biggest hits: camouflage takes on the streamlined Air Max 96 silhouette; a pair of SB Dunk Low Execs with the elephant print initially used throughout the Air Jordan III; star-spangled Dunk Highs; and an in-your-face baroque Foamposite. That is to not point out loads of attire to match.
Now the duo are again with one other up to date sneaker silhouette. Taking to Instagram right this moment to announce the drop, Supreme introduced a transforming of Nike’s Shox design, first launched in 2000.
The unique sneakers had been designed by the label’s footwear grasp Bruce Kilgore and got here with a very you-had-to-be-there early-aughts cushioning system, with these iconic Shox columns on the again. (Certainly you bear in mind the commercials?)
The Supreme design group has taken Nike’s Shox Journey 2, a slight replace to that OG design, and reintroduced it in 4 colorways. The sneakers now are available in scarlet to match Supreme’s personal signature branding, ice-white, an all-black model, and a khaki take that options neon inexperienced Swooshes. Naturally, the Shox columns boosters have been hit with “Supreme” branding.
Nike has a behavior of highlighting one explicit silhouette at a time: over the previous few years, we have seen the Dunk and Air Max 95 get loads of air time by way of collaborations with everybody from Ben and Jerry to Skepta. It looks as if 2022 would be the yr of Shox: Other than Supreme, British designer Martine Rose unveiled a collaborative pair of Shox throughout final week’s London Vogue Week. These sneakers function an open, mule-like again, in addition to a sharper, extra angular toe mattress paying homage to Rose’s signature, squared-off loafers.
The Supreme x Nike Shox Journey 2 is slated for a launch this month—however as with their earlier collaborative kicks, do not anticipate them to stay round for lengthy.
This story initially ran on British GQ with the title “Your first have a look at the electrifying new Supreme x Nike sneakers”
