Smartphone shipments in India fell 13% in Q2 due to Covid-19

Pedestrians stroll previous a Xiaomi Corp. retailer and a Samsung Electronics Co. retailer in Mumbai, India.

Dhiraj Singh | Bloomberg | Getty Photos

Smartphone makers shipped about 32.4 million units in India between April and June, based on analysis agency Canalys.

That was about 13% fewer handsets shipped in contrast with the earlier three months. A devastating second wave of Covid-19 in India between February and Might prompted regional lockdowns and created financial disruption that in the end stifled smartphone demand.

“Smartphone distributors in India had assumed Covid-19 wouldn’t return, and a number of other deliberate to put money into infrastructure for branded shops and partnerships with third-party offline channels,” Sanyam Chaurasia, an analyst at Canalys, stated in an announcement. “However as soon as once more they have been rapidly compelled to pivot to a web-based technique.”

On a yearly foundation, smartphone shipments jumped 87% as India was below a strict nationwide lockdown for a lot of the April-June interval final 12 months.

Xiaomi nonetheless in pole place

Xiaomi remained on prime, holding 29% share in one of many world’s fastest-growing smartphone markets, based on Canalys. The Chinese language smartphone maker, which lately overtook Apple to grow to be second globally, shipped 9.5 million units in India.

Its on-line gross sales acquired a lift from the Redmi Observe 10 collection, Canalys stated in its report.

Samsung held on to second place with a 17% share of the Indian market. It shipped 5.5 million units between April and June, barely edging out Vivo’s 5.4 million models.

Vivo, Realme and Oppo rounded up the highest 5, with greater than 14 million units shipped in complete, as Chinese language distributors maintained their dominance of the Indian smartphone market. They constructed their presence over time by promoting comparatively high-quality smartphones at extra inexpensive costs in contrast with the premium units from Samsung and Apple.

Indicators of restoration

Canalys stated indicators of a restoration available in the market emerged towards the tip of the second quarter resulting from a lift in shopper confidence from India’s aggressive vaccine push in key areas. The analysis agency expects a rebound within the second half of the 12 months as manufacturers develop their promotional actions and launch new units.

“However the second half is not going to see a surge in pent-up demand like final 12 months. The specter of a 3rd wave nonetheless looms in India, however as citizen conduct and industrial operations proceed to adapt to pandemic circumstances, its influence ought to be minimal,” Chaurasia stated.

Smartphone makers will possible additionally face challenges together with rising prices, restricted provide of elements — akin to reminiscence chips — rising delivery prices and a tricky financial atmosphere, based on the analysis agency.

Chaurasia defined that the scarcity of elements provides to the danger of regional de-prioritization, the place the smartphone makers might look to allocate their restricted provides of units to extra profitable, high-end markets.

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