Sandra Sándor took much of the inspiration for Nanushka’s pre-fall 2025 collection from a holiday in Ibiza. “I was appreciating the nature around me. I was really, really slowing down,” she said. “It was quite special. I was in this alert state of mind, and I felt that it would be so amazing to take home this feeling: Is it possible to be still in the midst of urban chaos?”
Nanushka’s offering is the flower that, against all odds, grows through a crack in the concrete. Aptly named “Stop to Smell the Roses,” it’s sprinkled with bright colors and organic shapes and filled with utilitarianism and office-inspired pieces. The most surprising addition is the rose motif—splashed across silk twill and emblazoned on the elbow patches of an intarsia knit sweater—which Sándor admits she was initially hesitant to include. “Rose is quite a literal symbol. It’s not a very Nanushka way to take this literally,” she said.
Sándor turned to her Hungarian heritage, when she came across a vintage postage stamp with a rose. “I didn’t want to fill the whole collection with roses, obviously, but I did want some space for it to be there as a symbol of this whole feeling,” she said. Elsewhere, she telegraphed that emotion through subtler approaches, as with the laser-cut shirtdress whose cutouts resemble the edges of a stamp, or the abstract beaded floral brooch she affixed to heavier wool jackets.
While Sándor’s house codes—Hungarian Kopjafa symbols, signature vegan leather, rounded sleeves, and neutral colors—are all present, pre-fall 2025 is a reminder to stop and smell the roses. Or, as they say, go touch some grass.
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