Acclaimed TV chef Monica Galetti has been appointed as the primary ever ambassador for Scottish seafood.
The brand new function will see restaurateur Ms Galetti – who served as a choose on MasterChef: The Professionals till earlier this 12 months – main the best way in encouraging the UK’s hospitality venues to supply extra seafood from Scotland on their menus.
As an envoy, Ms Galetti will head the brand new Sea the Folks marketing campaign by Seafood from Scotland, which represents the Scottish seafood trade as a nationwide model.
In preparation for the function, she has not too long ago hung out travelling round coastal communities to satisfy the folks behind the trade, together with fishers, salmon farmers, fish people who smoke, oyster growers, processers and entrepreneurs.
Ms Galetti mentioned: “Sea the Folks is significant as a result of, at its coronary heart, the Scottish seafood trade depends upon these women and men to take care of and develop its premium standing.
“I’d like to see UK eating places and retailers stocking extra Scottish fish and shellfish – fished or farmed. At current, round 80% is exported.
“We’ve got a collective accountability to introduce completely different species to customers, in a method that encourages them to look past the acquainted.
“For me, Scottish seafood is synonymous with the highest quality on this planet, and we undoubtedly have to be shouting about it.”
Adam Wing, from Seafood Scotland, added: “Monica Galetti is the right individual to champion our efforts as a result of she genuinely believes within the high quality of Scottish seafood and the dedication of the individuals who produce it.
“She has a capability to discover a reference to everybody she meets, and actually listens to their tales. She needs to continue learning and it exhibits.
“As a chef and restaurateur, Monica is in an excellent place to encourage younger cooks and patrons to take a better have a look at what we are able to supply and to assist them respect the trouble that goes into producing such high-quality fish and shellfish.
“Scotland’s fishing trade is among the oldest within the nation and lots of companies have been handed down by way of the generations, with data and abilities handed on by way of households and communities.
“This information, mixed with astute funding in innovation and expertise – and a much bigger deal with sustainability – will be certain that Scottish seafood continues to punch above its weight in world meals markets.”