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Malaysian startup for healthy bird’s nest jelly mooncakes as gifts


Social media and e-commerce have made it easy for any Tom, Dick, and Harry to start out a enterprise from their properties, and even these with little expertise can choose up the fundamental abilities simply.

One such entrepreneur is Lynnneve, a 22-year-old pupil enterprise pupil majoring in advertising and marketing. Alongside along with her accomplice Scott, they launched lunárr this August to leverage the Mid-Autumn Competition with much less typical fowl’s nest mooncakes.

Impressed by fashionable gifting, lunárr’s Colla-Crystal Mooncake Giftbox is priced at RM128, and the model has offered out its 650 units inside 3 weeks.

If mooncakes might be more healthy

To Lynnneve, conventional mooncakes are aplenty and might be fairly unhealthy to eat. She’s not fallacious in saying so, as a lotus seed paste mooncake accommodates 716 energy, and the addition of 1 salted egg yolk makes it 790 energy whereas two convey it to 890 energy, based mostly on basic calculations.

Whereas knowledge on the calorie depend of jelly mooncakes are inconclusive, it’s secure to say that it doesn’t require any oil to make, which could be a wrongdoer of excessive ldl cholesterol resulting from its saturated fat.

lunárr’s mooncakes additionally boast wholesome substances like fowl’s nest. Based on conventional Chinese language medication observe, it’s mentioned to advertise immunity, used to clear phlegm, ease power dry coughs, and relieve fatigue.

They give the impression of being nearly like crystals / Picture Credit score: lunárr

The thought to create a fowl’s nest jelly mooncake got here to Lynnneve upon realising that she might make a more healthy choice in a method that stood out. Her Colla-Crystal Mooncakes comprise peach gum, fowl’s nest, and longan. Roselle and osmanthus are added as pure colourants. 

“I care about well being lots, so I feel it might be nice if I can present a mooncake with these substances not just for good presentation but additionally to make folks really feel wholesome when they’re consuming mooncakes,” Lynnneve shared.

The due date is the do date

Making the product is a laborious job, the place the fowl’s nest is soaked sooner or later earlier than the mooncake’s development can start. It would then be laid as the primary layer in a jelly mould and stuffed inside longans. 

Peach gum, dried longan, and pandan leaves are boiled with jelly powder as a base, which is then separated into 2 pots so as to add roselle for a pure purple and osmanthus for gold.

The method of constructing the jelly layers might be time consuming / Picture Credit score: lunárr

The answer is poured into the jelly moulds one layer at a time, in between ready for every layer to sit back and harden. It’s a meticulous course of, made much more difficult as jelly-based mooncakes have a brief shelf life by nature.

lunárr couldn’t produce them in massive portions, ​​and Lynnneve instructed Vulcan Put up that making her crystal mooncakes can solely occur the night time earlier than their dispatch.

“So we are able to solely make it throughout midnight to early mornings for our next-day deliveries. That is time-consuming and tiring concurrently we lack manpower,” she shared. “The max we made was 140 containers (9 items per field) in a day and we needed to do it in 5 batches.”

A present of well being

Competitors-wise, lunárr isn’t precisely in a blue ocean relating to wholesome mooncakes. Taking a look at Clear Consuming Grocer’s wellness choices and Teatime_byThien’s Flower Sequence Jelly Mooncakes listed in our piece on distinctive mooncakes, these gamers have a tendency to make use of related substances as effectively reminiscent of osmanthus and peach gum.

In fact, fowl’s nest mooncakes are in itself a rarity, and Lynnneve isn’t simply counting on lunárr’s well being slant to face out. Clients might definitely purchase her mooncakes for self-consumption, however she’s aiming to focus on the gifting market. Due to this fact, she ensures that her mooncakes look presentable, mirrored in her product images on Instagram.

lunárr’s chosen branding of crystal mooncakes additionally comes off as extra premium, in keeping with Lynnneve’s fundamental objective to place her model as a contemporary reward. 

A handwritten word added to the reward / Picture Credit score: lunárr

Every Colla-Crystal Mooncake Giftbox got here with 9 items of fowl’s nest mooncakes and a handwritten card sealed in an envelope, and had free deliveries. As talked about earlier although, these have been all offered out shortly, with Lynnneve crediting the success to her product differentiation.

Since this enterprise was meant to solely leverage the present season, Lynnneve gained’t be reopening orders for her mooncakes. lunárr may even halt operations as soon as the Mid-Autumn Competition is over, as she’s conscious that mooncakes won’t promote in any other case. 

Nonetheless, the model itself will nonetheless stay on Instagram, as Lynnneve does plan on creating a unique reward set for a unique season, and her eyes are set on this 12 months’s Christmas. Within the meantime, she will probably be focusing her efforts on her different startup, TalkCrab, a seafood supply service that was launched in 2020 with Scott and one other accomplice.

  • You possibly can be taught extra about lunárr right here.
  • You possibly can examine extra Malaysian F&B manufacturers we’ve lined right here.

Featured Picture Credit score: Lynnneve, co-founder of lunárr





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