INNOVATIVE reduced food app Gander, which was pioneered in Northern Ireland, has been recognised as one of the 30 most innovative companies dealing with food waste in the world by global retailer network ECR Retail Loss.
At part of its 2022 Food Waste Innovation Challenge, a judging panel – which included food waste experts from retailers from around the world – whittled down a list of more than 100 highly rated innovators to its top 30.
They include mobile platform Gander (https://www.gander.co/), which displays ‘reduced-to-clear’ food products in real time, providing retailers and consumers with a solution to escalating grocery bills and a simple way to play their part in food waste reduction.
It aims to dispel the perception that reduced prices mean reduced quality and less versatility, whilst allowing retailers to use key data to monitor and adapt to consumer behaviour.
To date, the app has partnered with a number of retailers, who have reported improvements in sell through rates of yellow labelled goods.
Data from Gander’s proprietary Ganderlytics analytics platform has also shown that consumers who engage with the app have seen an average saving of 56 per cent on their weekly food shop.
Through its initial partnership with Henderson Technology, the app achieved 166,000 downloads and has 86,500 weekly user events in Northern Ireland alone.
Stacey Williams, Gander’s head of customer engagement and business development, says: “Our technology is a world first and it’s an honour to take our place among the most highly rated food waste apps across the globe.
“We aim to shine a spotlight on the issue of food waste and ensure that shoppers can access real time data on the availability of reduced food in store. As the cost-of-living crisis deepens, it has never been more important to ensure that consumers have access to data that can help make their weekly food budget go further.
“Equally, we hope to provide retailers with the data they need to streamline processes, inform policies, and increase profits, whilst reducing food waste.
“Our model has been successfully introduced to retailers across the UK, Channel Islands, and Isle of Man, and we hope to continue to expand our footprint, and place real time information in the consumer’s hand.”
Ten of the top 30 innovators selected as part of the ECR Food Waste Innovation Challenge will be invited to pitch their innovation to food waste experts and judges online on November 30.