L.L. Bean can be renovating its iconic flagship retailer and retail campus in Freeport.
The challenge represents a greater than $50 million funding for the Freeport-based enterprise.
“As soon as full, the renewed retailer and campus — the second most visited vacationer vacation spot in Maine — will grow to be much more beloved, internet hosting immersive experiences for the client, increasing group engagement alternatives, and reaffirming the corporate’s dedication to its hometown of Freeport,” L.L. Bean mentioned in a press launch.
L.L. Bean mentioned a few of the targets of the challenge embody:
— Construct on the model’s customer support to create an unforgettable retail expertise at its flagship retailer. This contains upgrading the client journey, offering new choices, and enhancing worker experiences.
— Create a extra inviting and identifiable entrance and facade on Major Avenue that’s higher fitted to pedestrians.
— Enhance accessibility to the campus, out of doors occasion choices and retail shops for purchasers and workers.
— Broaden Discovery Park and improve infrastructure to assist further group engagement alternatives and join extra fluidly with Major Avenue.
Regular retailer working hours will stay in place because the challenge takes form, however prospects and guests ought to anticipate challenge exercise to lead to some momentary retailer adjustments.
For instance, L.L. Bean mentioned the 1912 Cafe can be closed throughout the challenge and the aquarium additionally can be changed. L.L. Bean mentioned the fish have already been safely relocated.
The completed retailer will function an enhanced model of the trout and salmon pond, in addition to new meals choices, based on L.L. Bean
Some departments additionally can be relocated, however signage and retailer workers can be current all through the challenge to direct prospects to relocated departments and reply questions.