A similar story inspired Priyanka Ganjoo to create a beauty brand, Kulfi, that celebrates and represents her Indian heritage. One of the brand’s latest launches, Free The Brow, particularly embodies the brand’s ethos of celebrating and enhancing your natural features: In addition to defining, conditioning, and enhancing brows in a single sweep, it conditions them with ingredients like vitamin E and sunflower oil. (And before you ask, no: It doesn’t tame brows, because spoiler alert — they don’t need to be tamed in the first place.) In an interview with R29, Priyanka gets candid about embracing body hair, finding inspiration in South Asian culture, and why she’s on a mission to make makeup fun again.