Naturipe Farms is happy to announce John Johnston has joined their crew within the newly created place of Director of Premium Merchandise. This new place aligns with Naturipe’s long-term give attention to premium merchandise, which can leverage their grower/proprietor investments in proprietary genetics.
Johnston will take the lead on the present premium merchandise like Mighty Blues, Mighty Reds and Inexperienced Home Strawberries and champion the growth new premium merchandise.
“I am thrilled to hitch the Naturipe Farms crew and have at all times admired the corporate as an revolutionary chief within the international berry business,” mentioned Johnston. “It is a distinctive alternative to leverage my expertise to speed up and broaden Naturipe’s management of the premium berry class.”
Along with his undergraduate diploma from Purdue and his MBA from Cal State Lengthy Seaside, Johnston has devoted over 15 years of his profession to the meals and agribusiness industries with firms together with Driscoll’s, Chiquita, Contemporary Specific and H.J. Heinz.
He additionally demonstrated his dedication to the business, holding each elected and volunteer positions with USHBC.
Johnston will report on to Jim Roberts, President of Gross sales. “I’m extraordinarily excited to carry John on board as he’s going to be an impressive addition to the perfect berry crew on the earth,” mentioned Roberts. “His give attention to premium merchandise will assist additional differentiate Naturipe Farms from our opponents and supply a return on the investments our house owners have made on new genetics centered on taste and high quality.”
Naturipe is a farmer-owned producer and marketer of nutritious, best-tasting, premium berries and avocados that has been an business chief for greater than 100 years producing wholesome, deliciously recent, frozen, and value-added merchandise. As a result of our various grower base shares sources, abilities, labor, and information, we’re higher farmers and, in flip, strengthen the native farm neighborhood. Our give attention to innovation ensures year-round availability of regionally grown and Globally NativeTM standard and natural fruit.