In a protein-obsessed world, you'd think people would welcome Khloé Kardashian's new protein popcorn (aptly named Khloud). Still, the launch elicited a surprisingly strong reaction, with some people arguing that this protein passion is played out. Maybe we've been harboring some resentment against impossibly high protein goals . . . or perhaps we're just tired of everything leaving a chalky aftertaste. Either way, it seems many of us have been burned before — will Khloud do the same?
Each bag of Khloud popcorn boasts a whopping seven grams of protein per serving — that's about three times more than your average bag. From a nutritional standpoint, there's a lot to love, seeing as Khloud is also gluten-free and void of any artificial colors and flavors. But what about the taste?
As a popcorn connoisseur myself, I set out to try each of the three flavors: Olive Oil and Sea Salt, Sweet and Salty Kettle Corn, and White Cheddar. Here's my honest opinion on each one, plus Kardashian's personal favorites, and some first impressions from a registered dietitian. Read on to see whether Khloud deserves a spot in your pantry.
Experts Featured in This Article:
Martha Theran, MS, RDN, is a registered dietitian nutritionist and functional nutrition specialist at Pritikin Longevity Center.
My Review
Popcorn is one of my favorite snacks, so I feel passionately about the protein popcorn cause. To me, a low calorie snack with added macros is a great thing — but it still has to taste good. “It was important to me to create something that didn't feel like a traditional ‘protein snack.' Khloud tastes amazing and also happens to be good for you,” Kardashian tells PS. “Everyone in my family has their own go-to. Currently, I'm really into our Sweet and Salty Kettle Corn. It feels like a treat and it's a great mix of sweet and salty. But my favorite changes every day.”
Here are my personal takeaways after trying all three flavors:
- Olive Oil and Sea Salt: As far as popcorn goes, this one is fairly mild. It has a very mild olive oil flavor, and it's not incredibly salty. That said, it's extremely fluffy, reminding me of a slightly salted rice cake. If you're looking for movie theatre levels of butter, this might not be the one for you. But I appreciated the delicate flavor and I'm happy to report I didn't detect any chalky protein aftertaste. Note that the serving size here is three cups, so you have to eat more of it to get those seven grams of protein but . . . I'm not exactly complaining.
- Sweet and Salty Kettle Corn: This is one of my personal favorite flavors in everyday life, so I had the highest hopes for this flavor. Upon first crunch, I wasn't completely sold. But as I kept eating, I started to get a better balance of sweet and salty, at which point, it was nearly impossible to put the bag down. I did notice more of the Khloud Dust (the brand's proprietary blend of non-GMO dairy protein) in this flavor, but that didn't bother me. I can definitely see why Kardashian calls this her current favorite.
- White Cheddar: I don't typically gravitate towards cheddar popcorn, but in the context of Khloud, it worked beautifully. This bag had the most flavor by far (cheesy without veering too salty) which made it easy to eat by the handful. Khloud definitely has light and fluffy popcorn down to a science, and I couldn't get enough. For me, White Cheddar was the best out of all three.
Protein Popcorn Benefits
Now that we've covered the taste, is protein popcorn really worth adding to your cart? According to a dietitian there's actually several legitimate benefits (even if you're suffering from a little protein burnout). “Adding protein to popcorn can help support weight management by promoting a sense of fullness,” says registered dietitian nutritionist Martha Theran, MS, RDN. This increased satiety can help reduce overall calorie intake, which may be helpful if you're on a weight-loss journey.
High-protein snacks can also help regulate blood sugar. “Including protein in snacks can help slow down the absorption of sugar into the bloodstream, reducing blood sugar spikes and crashes,” Theran says. This is especially important when the snack includes carbs (like popcorn). Eating more protein in general can also boost metabolism and build lean muscle mass. Snacks like protein popcorn may make it easier to up your protein intake throughout the day.
“My days start early and don't stop, so with everything going on I need efficient ways to get protein,” Kardashian says. “I wanted to make protein snackable and easy, so it doesn't feel like a chore. With Khloud, you can sneak in those extra grams during everyday moments, but in a delicious popcorn form.”
Protein Popcorn Considerations
Theran confirms that seven grams of protein is a solid amount for any snack (especially since the serving size ranges from one to three cups). Just note that portion control is still important if you're trying to be mindful of your calorie intake, since “adding protein often means more calories per serving than traditional popcorn,” Theran says.
Another thing to be aware of is digestibility. “Some people may experience digestive discomfort with certain protein additives, like whey or soy protein, especially in larger quantities,” Theran notes. The protein used in Khloud is a proprietary blend of non-GMO dairy protein, so try it in smaller quantities if you're concerned about digestion.
The Bottom Line
Our verdict is in and Khloud really does seem like a win-win. We're not saying that everything you eat absolutely has to have protein in it. But if you're looking for easy ways to hit your protein goals, Khloud can help you get there (and it tastes great too). “Protein popcorn can be a smart, satisfying snack when chosen mindfully,” Theran says. “It offers a fun twist on a classic favorite while supporting key wellness goals like weight management, blood sugar control, and muscle maintenance. Just be sure to read labels and enjoy it as part of a balanced diet.”
Chandler Plante (she/her) is an assistant health and fitness editor for PS. She has over four years of professional journalism experience, previously working as an editorial assistant for People magazine and contributing to Ladygunn, Millie, and Bustle Digital Group.