The holiday season is fast approaching as people prepare shopping lists. Black Friday marks the beginning of the busiest shopping season of the year.
This is the season many people immerse themselves in massive shopping for the December holiday.
What is Black Friday?
Supermarkets and other retail shops view black Friday as a profit-making shopping day based on the discounts they offer to consumers.
These discounts attract most buyers because they have saved enough to get what they desire, like electronics, furniture, and appliances, among others
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“Retailers consider black Friday as a profitable shopping day because it marks the beginning of the holiday shopping season. During Black Friday, shops offer huge discounts to attract thousands of buyers lined up for the holiday season.
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“Consumers often look forward to these and save to purchase household products because of the crazy discounts. It is one of the life hacks if you want to purchase expensive electronics, always buy during this time, the Black November, Christmas or Easter holidays,” said Emily Kananu, TUKO.co.ke Key Account Manager.
Kananu noted that most sectors of the economy enjoy the season as business boom towards the end of the year.
“For us in the media business, black Friday gives us an approachable touch with e-commerce sites, supermarkets and other retail shops that target the growing number of customers in the season,” she said.
Therefore, black Friday is viewed as the biggest retail sales day. According to the balance, the term was coined to describe the day after Thanksgiving.
When is Black Friday held?
The day comes after the Thanksgiving holiday on the last Thursday of November.
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But some retailers start their Black Friday even before Thanksgiving day to lure more customers.
Online retail shops in Kenya, like Jumia, Jiji and Kilimall, often begin their black Friday flash sales as early as the beginning of November.
Retail competition is fierce as stores develop new strategies to lure customers during the day.
One of these strategies is online shopping and delivery, which has gained traction recently, Oberlo writes.
Is Black Friday important?
Consumers can shop for their desired goods at a discounted price during black Friday.
For retailers, Black Friday links to the target audience for the first time, offering quality products and services. They are able to gauge consumer confidence to their products, according to Investopedia.
The black Friday event improves the online presence of most retailers, growing their customer base.
A good example is Naivas, which embarked on an expansion drive targeting more customers and sales.
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The retailer planned to open four more outlets in the next month as it seeks to increase its market share against upcoming chains.
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