Best Gift Cards to Give to Everyone on Your List

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We all have that one friend who’s impossible to shop for — especially during the holidays. But whenever we find ourselves unsure of what to gift a picky recipient, we turn to a tried-and-true product: a gift card. While gift cards might not be regarded as the sexiest or most thoughtful of gifts, oftentimes they are the most reliable — especially if you’re looking for a winning gift that anyone can use, from a colleague to a random recipient in your work gift exchange and beyond.

Thanks to the Internet, it’s also easier than ever to purchase gift cards online, so you don’t even have to go in store to pick them up; there’s also the option to have them emailed directly to your friend or loved one. Plus, with so many amazing online retailers, you have a wide variety of store options right at your fingertips (or at least on your screen).

What Are the Best Places to Get Gift Cards?

Most retailers — like Nordstrom or Sephora — all sell gift cards directly through their own websites, but shoppers can also buy gift cards from many of these brands through other e-commerce sellers like Amazon (and oftentimes at a better rate).

To help direct you to the best brands for your gift-card shopping, we rounded up the best gift cards to give this season, with options that come from some of today’s top retailers — and others that can be delivered straight to your recipient’s doorstep (or inbox) in no time. From the best gift cards for women to cool gift certificates, beauty gift cards, and the best e-gift cards, keep reading to shop our guide.