An Honest Review of H&M’s Brand New Fragrances

H&M is my go-to store for a lot of things. From chic linen shirts to elevated summer basics and even stylish homeware, I’m a big fan. However, one thing I didn’t think I’d be buying from H&M was perfumes.

As a beauty editor, I’ve become a bit of a fragrance snob over the years and have built up an impressive collection of luxury perfumes that I love to wear on repeat. That being said, I’ve noticed more and more high street shops bringing out their own fragrances, and some of them smell seriously expensive. From Zara, & Other Stories and Marks and Spencer, you definitely don’t need to spend a fortune these days in order to smell good.

If you didn’t know, H&M has just released a new range of perfumes, and all of them are under £10. There are eight fragrances in the collection, ranging from gourmand scents to fresh florals. I was so intrigued to give them a go that I headed straight down to my local H&M store to try every single perfume out for myself. Keep on scrolling for my honest review…

A Beauty Editor’s Review of H&M’s Brand New Perfumes

1. Fearless Optimist

2. Adventure Seeker

3. Chic Socialite

4. Modern Minimalist

5. Creative Visionary

6. Personal Muse

7. Hopeful Romantic

8. Social Butterfly

Opening image: @pink_oblivion

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