SINGAPORE: Even when you do not personal one among its merchandise, you’d most likely have seen PRISM+ advertisements on social media, typically marketed by younger influencers.
Quick turning into one among Singapore’s most recognisable homegrown manufacturers, PRISM+ was a type of that thrived through the pandemic, as folks caught at residence snapped up its vary of wallet-friendly televisions and pc displays.
Now the model desires to maneuver past residence leisure and take a crack at residence home equipment.
“It’s an ordinary transition,” co-founder and managing director Jonathan Tan stated in an interview with CNA this week. “Identical to the way you see Samsung and LG, all of them have residence home equipment.”
The corporate can also be establishing brick-and-mortar shops and plans to speak in confidence to six in Singapore by the tip of this yr.
PRISM+, which entered the market in 2017 with gaming displays at eye-popping low costs, has grown its product vary steadily through the years to incorporate several types of pc displays, televisions and extra not too long ago, soundbars.
The corporate has additionally ramped up its assets in warehousing, supply and buyer help through the years – all of which can lend effectively to its new line of enterprise, he added.
“Given our success in Singapore and our core competencies, we predict that we are able to present quite a lot of worth in residence home equipment like your aircons, fridges and washers.”
For now, PRISM+ is preserving its residence equipment line-up underneath wraps and would solely say that its first product can be launched within the early third quarter.
The approaching quarter may also mark the opening of its first three retail shops.
Working on a “direct to client” enterprise mannequin, which eliminates intermediaries akin to distributors or different digital retailers, PRISM+ rings up all of its gross sales on-line.
However the firm firmly believes in providing clients an offline expertise of its merchandise, Mr Tan stated, pointing to how the model participated usually in main electronics festivals previous to the pandemic. As safe-distancing measures eased, it has restarted atrium gross sales and different occasions not too long ago. It additionally opened a pop-up store inside native furnishings retailer HipVan’s expertise retailer in Suntec Metropolis.
“We all the time thought that having offline experiences matter lots as a result of (these enable clients) to the touch and really feel,” stated Mr Tan.
“Now that we’re extra established, we predict that including extra offline contact factors will assist elevate the model,” the 34-year-old added, noting that the push in direction of brick-and-mortar additionally comes as the web house is getting “very a lot saturated”.
PRISM+ is tightlipped in regards to the areas of its upcoming retail shops, citing ongoing negotiations for some, however famous that it’s eyeing areas with excessive footfall and needs good protection throughout Singapore.
