The Culinary Route of Tunisia was introduced this Tuesday, January 18, as a part of Fitur, Madrid Tourism Truthful. Within the act, inaugurated by Mrs. Fatma Omrani Chargui, Ambassador of Tunisia in Spain and Mrs. Mouna Ghliss, Director Common of Worldwide Cooperation on the Ministry of Tourism and Handicrafts of Tunisia, additionally participated Mrs. Leila Tekaia, Director of the Workplace of Tourism of Tunisia in Spain, and Mrs. Katrin Gerhard, Head of Part Promotion of Sustainable Tourism of the German Cooperation group GIZ*.
The Culinary Route is the brand new vacationer provide promoted by the Ministry of Tourism and Handicrafts in partnership with the GIZ, a vacationer co-creation provide that invitations vacationers to find the Tunisian culinary heritage via inventive experiences, declined round of six flagship merchandise: “Cheese from the North-West”, “Harissa from Cap Bon”, “Olive oil from the Heart and Dahar”, “Wine from the North”, “Dates from the South-West » and « the Octopus of Kerkennah », chosen in session with the working group shaped by representatives of the trades working within the theme, specifically: the Ministry of Tourism, the ONTT, the Tunisian Affiliation of Professionals of the Culinary Artwork, the Common Directorate of Natural Agriculture and the Tunisian Federation of Vacationer Eating places.
Tunisia has all of the property to seduce vacationers looking for genuine and human cultural experiences. As Mrs. Mouna Ghliss identified, La Route Culinaire is a part of the technique and imaginative and prescient of the Ministry, which consists in diversifying the provide and the outbound markets, to draw new profiles of vacationers.
The Ambassador congratulated this initiative and expressed her help for this vacationer mission which conveys Tunisian values and cultural richness.
The Culinary Route goals to advertise the variety of Tunisian culinary heritage in all its varieties, because of tourism that meets the factors of high quality and authenticity.
The route will provide vacationers the chance to find the nation via its flagship merchandise by inviting them to discover an ancestral culinary heritage combining immersion and style expertise.
Along with selling new vacationer sights, the Culinary Route gives itself as a mannequin of virtuous tourism, satisfying numerous Sustainable Growth Targets of the United Nations 2030 Agenda, notably with regard to respect for ecosystems. pure, financial and social, by changing culinary know-how into new drivers of attractiveness and inclusion for the territories.
The truth is, one of many added values of this mission is predicated on its participatory and inclusive method, by inviting native actors within the agricultural, cultural and vacationer sectors of the areas involved to profit from coaching delivered by worldwide specialists, in addition to from help via to advertising and marketing in rising markets.
New alternatives that the journey brokers and tour operators present particularly perceived, for whom “the Culinary Route opens up an infinity of potentialities each when it comes to diversification, seasonal adjustment or geographical distribution, but additionally the positioning of Tunisia as a cultural and genuine vacation spot. »
The Culinary Route is thus meant to be a lever for round and sustainable financial improvement, particularly via the creation of jobs, by the straightforward optimization of current assets, whether or not pure, cultural, or human.
The Harissa is an instance. Acknowledged as an Intangible Heritage of Humanity by UNESCO final December, will probably be on the coronary heart of the experiences designed by professionals from the Cap Bon area, as a part of this system. Vacationers will thus be capable of uncover, along with the flavors, and the know-how, by collaborating themselves in its elaboration. A mannequin which can be declined within the 6 beforehand outlined culinary areas.
By way of a variety of experiences designed for essentially the most various targets – from the adventurous traveler to premium tourism, through MICE, the Culinary Route will provide a differentiating aspect that may place Tunisia among the many hottest Mediterranean locations for high quality and low season tourism.
* The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is a German federal enterprise energetic within the discipline of worldwide cooperation for sustainable improvement. In Tunisia since 1975, the GIZ implements improvement tasks throughout the framework of Tunisian-German cooperation, and this in 4 sectors, with explicit emphasis on the event of rural areas: sustainable administration of pure assets, renewable power and power effectivity, sustainable financial improvement and employment promotion, in addition to regional improvement, native governance and democracy.
The mission “Promotion of Sustainable Tourism in Tunisia” is applied by the Ministry of Tourism with the help of GIZ and collectively funded by the European Union as a part of its Tounes Wijhetouna – تونس وجهتنا program and by the German Federal Ministry for Financial Cooperation and Growth (BMZ).