6 Summer Hair Colour Trends to Have on Your Radar in 2025
When the temperatures rise and the days stretch into golden evenings, there’s one change that rivals the thrill of swapping out our winter boots for summer sandals and that’s a fresh hair colour. Summer 2025 is serving up serious hair trend shade inspiration.
From sunlit blondes on Bella Hadid and Sabrina Carpenter that mimic holiday hair to rich auburn infusions, this summer 2025’s hair colour trends are equal parts chic and designed to turn heads. I’ve spoken to the UK’s top colourists, trawled the latest celebrity hair transformations to bring you the hair colours everyone will be asking for next. Ready to meet the hair colours that will define your summer? Scroll ahead for all the inspiration you could need. To the salon!
Summer Hair Colour Trends 2025
1. Honey Blonde
(Image credit: Getty Images)
When I saw Bella Hadid go honey blonde at Cannes Film Festival, I just knew it was going to be a defining hair trend for summer 2025. If Bella is trading in her signature brunette, then you know there is a shift on the horizon this season, and as a fellow brunette, it’s even making me consider a change. This is a rich, warm blonde with glossy tones of honey. It’s a great shade to go for if you want to dabble in a blonde hair colour, but don’t want to venture too bright. For current blondes, you can experiment with honey-toned low-lights or balayage to weave darker blonde into your hair, while lighter brunettes can opt for golden hair glosses to add a touch of gold to your lengths.
Shop the Trend:
Glaze
Super Colour Conditioning Gloss in Honey Blonde
Not ready to commit to permanent colour? These hair glosses impart semi-permanent tones to your hair that gradually fade over a few shampoos.
Gisou
Honey Infused Gloss Hair Mask
The key to making this hair colour look expensive is shine, so invest in a good hair mask to keep your colour looking glossy.
Wella Professionals
Color Fresh Mask in Golden Gloss
If you’re currently blonde, then this colour-depositing mask is great for experimenting with a honey hair colour at home. Just leave in for 10 minutes and rinse out—easy!
2. Limoncello Blonde
Platinum blonde is getting a summer 2025 glow-up in the form of platinum lemon tones, says Tom Smith, hairstylist at Billi Currie and hair trend forecaster. While platinum blonde might feel like a “dated” hair colour trend, the touch of limoncello makes it feel modern for 2025. “Bright and gleaming with a lemon sorbet tone, this hair colour is perfect for summer and for those that can never feel blonde enough,” says Smith. “It’s better for those naturally on the lighter hair side unless a more edgy look is desired—roots will grow in strongly and so darker bases can be high maintenance or wear roots to make a statement,” he says, so it’s something to consider if you’re wanting a more low-maintenance hair colour.
Shop the Trend:
Redken
Acidic Bonding Concentrate Shampoo Conditioner and Leave-In Treatment
Platinum blonde requires good at-home care to minimise on breakage, so look for bond-restoring products such as this Redken set to help keep your blonde healthy.
Hello Klean
Shower Filter
Hard water is not your friend—it can distort your hair colour over time as deposits build up in the hair. Thankfully, this hair filter removes impurities to ensure your hair colour stays fresher for longer.
Olaplex
No.4p Blonde Hair Hydrating and Brightening Purple Toning Shampoo
Olaplex’s No.4P purple shampoo contains the cult bond-repair technology alongside purple pigments to keep your blonde hair looking vibrant (not brassy).
3. Muted Auburn
We’ve seen red and copper hair colour tones reign the past couple of summers, but for 2025, we can expect to see more muted auburn hues for summer. “I predicted towards the end of last year that muted auburn tones would be popular this year due to a renewed interest in copper hair, but a desire for softer, more natural and understated versions and the need to avoid intense orange tones,” says Smith. “This is an earthy, copper auburn tone that suits a huge variety of skin tones while helping the hair look healthier and the wearer stand out from the crowd,” he says.
Smith notes that the warm undertones of muted auburn make it a hair colour that suits most skin tones. However, red tones are notorious for fading quickly, so stock up on colour-depositing masks and glosses to help keep your auburn hair colour looking rich and shiny.
Shop the Trend:
This deep conditioner contains auburn pigments that deposit into your hair to add vibrancy to your hair colour.
Color Wow
Color Security Shampoo
A good colour shampoo is an essential if you’re considering going any shade of red—I really rate this one from Color Wow to extend the life of any hair colour.
Glaze
Super Gloss Colour Conditioning Gloss in Auburn Spice
Want to try auburn without the risk? This hair gloss bestows a semi-permanent tint to your hair that will gradually fade.
4. Mocha Bronde
With mocha mousse’s influence as Pantone’s colour of the year, Smith is seeing more and more bronde hair colours for summer 2025. “Mocha bronde is a monochromatic and muted neutral bronde—very different from the intense caramel brondes we saw last year,” he says. “The neutral cool-coffee tones blend beautifully through the hair but look special and not too ‘natural looking’ for those that want something a bit special.” It’s best suited to those who don’t have naturally dark hair, as dark bases will need to be pre-lightened to achieve the right tone, says Smith. “A purple or blue shampoo will help keep the result neutral and clean looking if you want to stay away from the traditional caramel bronde,” he says.
Shop the Trend:
Dphue
Gloss in Dark Blonde
If you have a light blonde hair colour currently, then this dark blonde hair gloss is a great way to try a more mocha bronde hue.
L’Oréal Paris
Elvive Glycolic Gloss Lamination Rinse-Off Treatment
Glossy, shiny hair really enhances the bronde tones of this hair colour. This is one of the best hair glosses out there for achieving a mirror-like shine.
To avoid your hair turning brassy, this treatment spray helps to filter out metals from water that can distort your hair colour over time.
5. Golden Hour Blonde
Combining the golden glow of sunset with glossy blonde, this hair colour screams summer. “Intensely golden and full of depth and richness, this is a true fusion of copper and blonde,” says Smith. “As we had sunflower blonde sustain for most of last year, it was clear warm and golden tones were not about to disappear any time soon,” he says. “Copper hair is still of interest, but there’s this place between the two which has been previously unexplored. Golden hour blonde is a step closer to copper than sunflower blonde was, but doesn’t have the pink or peach undertones of a strawberry blonde.”
This radiant hair colour is best maintained with dedicated colour conditioners and masks to keep it looking radiant.
Shop the Trend:
Christophe Robin
Shade Variation Mask in Chic Copper
Add a touch of gold to your blonde hair colour with this rich colour-depositing hair mask with radiant copper hues.
Kérastase
Elixir Ultime Hair Oil L’huile Originale
Adding a couple of drops of a hair oil will enhance the golden tones in your hair colour.
Living Proof
Perfect Hair Day™ High-Shine Gloss Treatment
Want your hair to look ultra-glossy? This is hands-down the best hair gloss I’ve ever tried.
6. Iced Brunette
While we’re seeing blonde hair colours turn more warm and vibrant for 2025, for brunettes, we’re seeing the opposite. I’m seeing more cool-toned, iced brunette hair colours compared to the sun-kissed brunette balayages that have dominated most of the decade, and I’ve even made the switch myself. If you’re a natural brunette already, it couldn’t be easier to jump on the trend. You can opt for an in-salon gloss treatment or toner to bring your natural brunette tone a touch cooler, or you can also try it at home with colour-depositing masks and glosses to experiment with the icy tones that will wash out over a couple of weeks—all without the commitment.
Shop the Trend:
Wella Professionals
Color Fresh Semi-Permanent Colour Mask in Cool Espresso
I’ve been using this exact colour depositing mask once a fortnight to bring more cool-toned brunette into my lengths. It leaves my hair amazingly shiny and bouncy too.
Josh Wood Colour
Hair Gloss in Smoky Brunette
Similarly, this hair gloss with bestow a moodier, smoky brunette shade with a mirror-like shine.
John Frieda
Blue Crush Blue Conditioner
Brassy tones can kill the vibe for cool-toned hair colours. But, blue shampoos and conditioners help to counter the orange tones that can sometimes appear in brunette hair.