2024’s Biggest Fragrance Trend? Sultry Vanilla Scents—the 8 Best Ones

As beauty editors, we’re constantly tracking, testing, and talking about new beauty trends. That goes for skincare, makeup, haircare, and fragrance. Conversations regarding the latter get especially intense. You see, the Who What Wear beauty team is pretty much scent-obsessed. Each editor has strong opinions on which perfumes are worth their price tags, although we agree on a few favorites.

We’ve had one particular trend on our radar for a minute, and seeing as it seemed to have reached a zenith, we decided to delve into it. We’re talking about deep, dark, and sultry vanilla scents. That’s right—these aren’t your mother’s vanilla perfumes. We’re talking darker, richer, deeper, and more mysterious ones. In other words, they’re a cool 2024 take on a classic.

We realize that might sound like an oxymoron. After all, vanilla is known for being sweet, warm, and comforting. It’s the scent of fresh-baked cookies and sugary-smelling candles. How dark and mysterious can it really be? As it turns out, the answer is very. And a wide variety of brands are proving it—from affordable to indie to prestige brands. Think Tom Ford, Byredo, Ellis Brooklyn, Henry Rose, and Snif among others. So without further ado, keep scrolling to see one beauty editor sound off on eight of the sultriest vanilla scents out there.

Shop 5 More Sultry Scents We Love




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