Positive, Gen Z already has loads of accolades underneath its belt (embracing physique positivity, making casual e mail sign-offs a factor, and taking a stand for psychological well being), but when this gen goes to do one factor, it’s flip the whole lot into an aesthetic. From Coastal Grandmother to the summer time of Aspect-Character power, and now, the TikTok clear look magnificence development—type experts of their late teenagers and early twenties know a distinct segment once they see one.
Whereas I’m all for letting go of main-character power and Diane Keaton has a approach of creating any and all cardigans a a lot sought-after buy, it’s that final cultural second, the so-called “clear look,” that provides me pause. It’s a salient development that has the flexibility to evolve from a easy hashtag to a whole persona trait, and it’s one of many latest aesthetics to search out success outdoors of TikTok and begin a brand new wave in magnificence and make-up.
Featured picture by Teal Thomsen.
What’s the TikTok clear look magnificence development?
Briefly, it’s a pure make-up look characterised by glowy pores and skin and slicked-back hair. Nevertheless it’s not only for Gen Z. This development is my latest magnificence obsession for final, easy confidence.
And whereas “you look so clear” may really feel like an odd praise, as somebody who spends an inordinate period of time and power on my skincare routine, the TikTok clear look magnificence development has a sure enchantment. No extra will my blemish-prone pores and skin be subjected to layers of contour and basis.
As an alternative, this skin-first method champions your pure, distinctive magnificence and evokes you to work with what you need to spotlight your favourite options.

Is the clear look straightforward to recreate?
The enchantment of this aesthetic is its attainability. As a self-professed skincare lady, make-up shouldn’t be my forte. I want to play to my strengths—and time constraints. For me, the TikTok #CleanLook evokes me to stage up my look, with out fully altering it. It’s a extra whimsical than my minimal method to magnificence. And whether or not you wish to look put-together on the farmer’s market, otherwise you’re bored with your contour palette and are on the lookout for a low-maintenance routine, there’s a Clear Lady in all of us.
Whilst you can most likely create a model of this look with the merchandise already in your closet, the rise of glowy, skin-first routines imply there’s a cornucopia of clean-look merchandise simply ready so that you can discover. Listed below are the ins and out of the TikTok clear look magnificence development and all of the merchandise that may aid you obtain it.

Breaking Down the TikTok Clear Look Magnificence Pattern
#CleanLook or #CleanGirl on TikTok is the most recent iteration of the no-makeup make-up look. As an alternative of the extremely contoured (re: difficult) appears to be like of yore, the Clear Look celebrates your pure magnificence.
Like most issues on TikTok, the development is an amalgamation of some previous developments: the “That Lady” archetype and her slicked-back bun; TikTok’s emphasis on crowdsourced skincare routines that really work; and our collective, fixed craving for glowy summer time pores and skin.
Make-up tutorials by TikTok customers XO Lizah and Eva Rankin had been the primary to go viral. Then, customers started to undertake this aesthetic to indicate how common it may be. In style make-up creators like @radhika.p18, @laurynwill_, and @mylifeaseva went viral displaying the look on totally different pores and skin tones and hair sorts. Quickly, it went from an ephemeral development to a full-blown aesthetic. And right here I’m, obsessed.

What does it imply to look “clear”?
Clearly, anybody can look “clear.” The accessibility of the TikTok clear look magnificence development is what makes it interesting. It’s straightforward to mimic and works on everybody. It’s a solution to spotlight your personal pure options, as an alternative of making an attempt to appear to be everybody else.
Unsurprisingly, the clear look places a giant emphasis on skincare. Much more than most no-makeup make-up routines, this development prioritizes pores and skin that really appears to be like like pores and skin (ditching the concept that you want a full-coverage basis).

Is the clear development the identical as clear magnificence?
It is smart {that a} technology raised on Glossier pioneered the TikTok clear look magnificence development. It’s stuffed with make-up that doubles as skincare, merchandise you may dab on together with your fingers, and an emphasis on trying dewy and glowy.
However don’t be fooled. The clear look doesn’t have something to do with clear magnificence. Nevertheless, lots of the hero merchandise do use pure, clear substances to advertise pores and skin well being.
Attaining the clear look gained’t make you shell out on costly merchandise both. Whereas some creators flash their Chanel Glow Highlighting Fluid or Dior Lip Oil, different creators like @_keeees_ obtain the look with Ponds Face Cream and drugstore make-up.
Greater than something, clear lady make-up is easy, breathable, and straightforward to make use of. It’s multi-use merchandise galore. It’s mild protection. And belief me—it’s about to be your new go-to routine.
