14 Pucci Items That Make Getting Dressed Much More Vibrant

You’ve probably heard it from someone or read it in an Instagram caption: It’s a Pucci summer. With its wealth of retro summer prints that are vibrant and bursting with colour, it makes sense that Pucci is leading the way into the warmest days of the year. It’s not just about the look of the brand’s clothes and accessories, but what they remind you of. Wearing each item makes you think of summer flowers in full bloom, vacations spent wandering around Italy and long, drawn-out days by the sea.

Minimalism has had a hold on the fashion industry for quite some time now, and while neutral colour palettes and quiet luxury are gorgeous in their own right, warm weather often reminds us to get a little more playful with our outfits. If you’re feeling this pull toward maximalism, Pucci fashion items won’t disappoint.

There’s a reason the Italian fashion house has held strong since the 1940s. In a world of beige, white, black, and grey, Pucci smirks and throws an explosion of pigments back at us in swirling designs. Celebrities and fashion icons from Beyoncé to Jackie Kennedy have all enjoyed Pucci’s bold creations. If you’re new to it, there are plenty of options to shop, whether you want to embrace the full Pucci look with caftans and silky sundresses, or add just a pinch of Pucci with a scarf or hair band.