11 Best Conditioners for Every Hair Type, Confirmed

When it comes to your hair routine, I don't care what anybody tells you, using the best conditioner is the single most important aspect. Your conditioner is the thing that treats your hair and keeps it looking and feeling like its healthiest self. Whereas shampoo washes straight down the drain, your conditioner (or hair mask) leaves behind a whole bunch of nourishing and hydrating ingredients to keep your lengths soft and silky.

And yet, conditioner is probably up there with the hardest beauty products to shop for. Why? Because they each do different things for different hair types. While a lightweight conditioner might prove the best volumising product for thin hair, a super-nourishing, thick conditioner will be better for thicker, dry hair types. Make a wrong turn in the shopping aisle and you're bound to be let down.

Before we get to the best products for the job, however, I thought I'd enlist some expert help to clear up some conditioner FAQs that I am constantly asked as a beauty director. I thought long and hard about who best to answer these questions, and eventually, I decided that the person who knows most about hair conditioner is probably someone who works with the very best formulas day in, day out. The person I finally decided on? Creative director at Aveda, Michael Lendon.

How Often Should You Use Conditioner?

Let's get something clear straight off the bat: you should be using conditioner every time you wash your hair. “Whether you wash your hair every day, every other day or twice a week, you should always condition your hair after double cleansing,” says Lendon. “When applying the conditioner, make sure to comb it through to ensure it touches all surfaces of the hair, and it's really important to rinse thoroughly after applying.”

What Are the Best Conditioners for Fine Hair?

It's a common misconception that those with fine hair should avoid using conditioner, instead you just need to find the best formula for you. “Sometimes people with finer hair or hair that tends to be more silky will stop using conditioner, but I think that’s a mistake—you are just using the wrong type of conditioner or you’re using too much/not rinsing it out properly,” says Lendon. For oily hair prone to greasiness, he recommends a clay-based conditioner, while other fine hair types should look for something lighter in weight.

What Are the Best Conditioners for Thick Hair?

“Thicker, textured and coarser hair needs heavier products. You really want to be looking out for conditioners that contain more emollients and are rich in butters,” says Lendon. “These are going to help to give more definition to the hair while still adding smoothness to those outside cuticles.”

The Best Conditioners 2025

Luckily, here at Who What Wear UK, not only do we test probably close to 100 conditioners between us every year, but each one of us has very different hair types—meaning we're in the best possible position to help guide you to the best conditioners out there.

1. Aveda Botanical Repair Strengthening Conditioner

2. Cowshed Soften Conditioner

(Image credit: Megan Storey)

3. Olaplex No. 5 Bond Maintenance Conditioner

(Image credit: Who What Wear UK)

4. Virtue Smooth Conditioner

5. Kérastase Première Bonding Advanced Conditioner

6. L'Oréal Paris Elvive Hydra Hyaluronic Conditioner

7. Pattern Heavy Conditioner

8. Davines Heart of Glass Rich Conditioner

9. Oribe Gold Lust Conditioner

10. Davines Naturaltech Renewing Conditioner

(Image credit: Ava Gilchrist)

11. Ouai Leave In Conditioner




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