10 Unique Fragrances For the Mom Who Loves Perfume

How do you turn something so traditional as giving perfume for Mother’s day into a home run of a gift? By selecting a scent that takes Mom’s predilections for rose or aquatic or vanilla notes to an unexpectedly delightful place. Step one: bypass fragrances that are commonly given as gifts (such as that santal scent that floods every fancy hotel’s lobby). Step two: consider her most beloved memories or experiences. Because scent activates the same part of the brain as emotional memory, giving a fragrance that conjures, say, sunny days playing as a kid or dressing in a cashmere-filled closet can capture a mood like joy and warmth in an instant — something Mom will always be grateful for. Ahead, find ten ways to tap into Mom’s emotional center, all through a bottle of juice.